Skip to content

Digital Growth

Performance Marketing Services

What is Performance Marketing?

Performance marketing is paid advertising judged on results — leads, sales and sign-ups — rather than on how many people saw an ad. Every campaign is tracked from the click to the outcome, so spend can follow what works.

It depends on measurement. Without reliable conversion tracking, ad platforms optimise for the wrong thing and budgets drift. So we set up tracking first, then build campaigns, landing pages and tests on top of it.

Contact How it works
Tracking set up firstSpend follows resultsReported in revenue terms

How it works

How We Run Your Paid Campaigns

Every account follows the same path, from reliable data to budget that follows results.

  1. Track

    Conversion events and UTM tagging set up and checked.

  2. Target

    Audiences, keywords and offers chosen for each goal.

  3. Launch

    Campaigns, ads and landing pages go live together.

  4. Test

    Creative, copy and bids tested against each other.

  5. Scale

    Budget moved to the campaigns that convert.

What we provide

Performance Marketing We Deliver

From a single search campaign to a full paid acquisition programme.

  • Search & Shopping Ads

    Google and Bing campaigns that reach people already searching for what you sell.

    • Search campaigns
    • Shopping feeds
    • Performance Max

  • Paid Social

    Meta, LinkedIn and TikTok campaigns built around clear audiences and offers.

    • Prospecting campaigns
    • Lead forms
    • Retargeting

  • Tracking & Analytics

    The measurement that tells you which spend is actually bringing in business.

    • GA4 and Tag Manager
    • Conversion APIs
    • CRM attribution

  • Landing Pages & CRO

    Pages built for the campaign, then tested so more visitors take the next step.

    • Campaign landing pages
    • A/B testing
    • Form improvements

Under the hood

Every Conversion Traced to Its Source

Budget decisions are only as good as the tracking behind them.

  • Real outcomes, not clicks

    Events fire on leads and sales, so platforms optimise for them.

  • Every campaign tagged

    UTM parameters carry the source through to your CRM.

  • Checked before spend

    Tracking is tested end to end before a campaign goes live.

// Send a GA4 conversion when the enquiry form succeedsconst utm = new URLSearchParams(location.search)form.addEventListener('submit:success', (e) => {  gtag('event', 'generate_lead', {    form_id: 'enquiry',    service: e.detail.service,    campaign_source: utm.get('utm_source') ?? 'direct',    campaign_medium: utm.get('utm_medium') ?? 'none',    campaign_name: utm.get('utm_campaign') ?? 'none',  })})// Landing page link used in the ad:// /quote?utm_source=google&utm_medium=cpc//   &utm_campaign=quote-search
Tracking liveGTM · v2.1

Use cases

When Performance Marketing Makes Sense

Paid media works when you can measure it. These are the cases where it pays its way.

  1. You need leads now

    Search and social reach buyers while organic channels grow.

  2. Spend without clear results

    Ads are running but nobody can say which ones bring business.

  3. A launch or a promotion

    A new product, offer or market needs attention quickly.

  4. Ready to scale what works

    A campaign converts, and you want more of it without waste.

Platforms & Tools We Use

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • GA4
  • Google Tag Manager
  • Looker Studio
  • HubSpot
  • SearchGoogle Ads, Microsoft Ads
  • SocialMeta Ads, LinkedIn Ads, TikTok Ads
  • TrackingGA4, Google Tag Manager
  • ReportingLooker Studio, HubSpot

The ad platforms your buyers are on, and the tracking that ties them to your results.

Contact

Our process

Our Performance Marketing Process

Measurement first, then campaigns that improve every week they run.

  1. Audit

    We review your accounts, tracking and past results.

    • Account audit
    • Tracking gaps

  2. Setup

    We fix tracking and plan campaigns, budgets and landing pages.

    • Tracking plan
    • Campaign plan

  3. Launch & Optimise

    We go live and test creative, audiences and bids each week.

    • Live campaigns
    • Test log

  4. Report & Scale

    We report in leads and revenue, and move budget to what works.

    • Monthly report
    • Budget plan

Start here

Not sure which of your ads are working?

Give us read access to your accounts. We will tell you honestly what the tracking shows — and what it is missing.

Contact Explore use cases

Why Proponent

Paid Media Measured Like an Investment

We treat ad spend as your money, set up tracking before it goes out, and report on what came back.

Countries Served
70+
Projects Completed
600+
Hours Support
24x7
Office Locations
5

  • Tracking first

    No campaign goes live until conversions are recorded.

  • Developers on hand

    Tags, APIs and landing pages built properly in-house.

  • Your ad accounts

    Accounts and data stay in your name, always.

  • Constant testing

    Creative and audiences tested every week, not once.

  • Revenue reporting

    Leads and sales reported, not just clicks and reach.

  • See where your ad budget is really going.

    Walk us through your current campaigns. We will show what the tracking tells you and where it could be sharper.

Start a project

Tell us what you are building

A few lines is enough to start. Tell us the problem, not the solution, and we will come back with the questions that shape the plan.

What happens next

  1. We read it properly

    Someone who would work on the project reads your note and comes back with questions, not a sales script.

  2. We scope it together

    One call to agree the problem, the constraints and what finished looks like — before anyone talks about price.

  3. You get a proposal

    Scope, sequence, timeline and cost, in writing, with the risks we would plan for named up front.

To learn more about how we protect your data, please refer to the Proponent privacy policy.

Next step

Your Partner For What Comes Next. Let's Start The Conversation.

Starting is the easy part. Tell us where you are and what you are trying to reach, and we will map the route — the scope, the sequence, and the risks worth planning for now rather than later. From that first conversation through build, launch and everything after, the same team stays with it.

Contact