Proponent Technologies customize the approach for each customer, a social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. A social media strategy is a summary of everything we plan to do and hope to achieve on social media. It guides our actions and lets us know whether we are succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing plan of your own. How we create a social media strategy: First, we set social media marketing goals that align with business objectives, as our goal is to be SMART (Specific, Measurable, Attainable, Relevant, Time-bound). This is the S.M.A.R.T. goal framework. It guides our actions and ensures they lead to real business results. Secondly, we learn everything we can about our audience, knowing who our audience is—and ideal customer—is and what they want to see on social is key to creating content that they will like, comment on, and share. It’s also critical if we want to turn social media followers into customers for your business. Thirdly, we conduct a social media audit, If We’re already using social media tools, we need to take a step back and look at what we’ve already done and accomplished. Ask our-self the following questions: What’s working, and what’s not? Who is connecting with you on social? Which networks does your target audience use? How does your social media presence compare to that of your competitors? Once you gather all this information in one place, we’ll have a good starting point for planning how to improve our results.
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