Proponent Technologies works on social media analytics (SMA) it refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. As we know Social media analytics is the practice of gathering data from social media websites and analyzing data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Proponent Technologies is the leading Social Media Analytics Company to encourages Social Customer Service, Online Reputation Management, Real Time Market Intelligence and Social Media Performance Analytics. The first step in a social media intelligence initiative is to determine which business goals the data that is gathered and analyzed will benefit. Typical objectives include increasing revenues, reducing customer service costs, getting feedback on products and services, and improving public opinion of a particular product or business division. Once the business goals have been identified, businesses should define key performance indicators (KPIs) to objectively evaluate the business analytics data. Importance of social media analytics: There is a tremendous amount of information in social media data. In decades past, enterprises paid market research companies to poll consumers and conduct focus groups to get the kind of information that consumers now willingly post to public social media platforms.
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